Reality TV star Mami Deb has scored a major endorsement deal with Showmax Uganda, announced on January 26, 2025. Known for her vibrant personality, Mamideb will represent the streaming platform, which offers a variety of TV shows, movies, sports, and documentaries to viewers across Uganda.
This partnership marks a big step for Mami Deb as she transitions from reality TV star to influential brand ambassador. Her ability to connect with diverse audiences makes her the perfect fit for Showmax Uganda, which is focused on engaging young viewers who love local and international content.

Mami Deb Brings New Vibe To Showmax
For Showmax Uganda, this collaboration is strategic, aiming to boost brand visibility and attract more subscribers in the growing streaming market. The platform seeks to strengthen its connection with audiences who enjoy premium entertainment by tapping into Mami Deb’s wide fan base.
Fans have celebrated the news across social media, flooding Mamideb with congratulations. She expressed excitement about the deal, promising to bring her unique energy to the partnership. This collaboration highlights Mamideb’s influence and signals exciting growth for Showmax Uganda.
Mamideb’s appointment comes at a time when the entertainment industry in Uganda is witnessing a significant shift towards digital platforms. Her involvement with Showmax Uganda could potentially set a precedent for how local celebrities can leverage their fame to promote digital media consumption. With her large following on various social media platforms, Mamideb is seen not just as a brand ambassador but as a catalyst for expanding the digital footprint of Showmax in the region.
The strategy behind this endorsement also reflects Showmax Uganda’s commitment to celebrating and promoting Ugandan talent. By associating with a well-known figure like Mamideb, who embodies the spirit of Ugandan entertainment, Showmax aims to resonate more deeply with local viewers. This move is expected to not only increase subscriber numbers but also enhance the platform’s content with more localized offerings, thereby enriching the viewing experience for Ugandan.