KAMPALA, UGANDA – 29 May, 2025 — Smirnoff, a brand under Uganda Breweries, is reimagining what a party can be with an immersive, art-driven experience at this year’s Smirnoff Fiesta, happening May 31st at the Kampala Sheraton Gardens.
As part of its global “We Do We” campaign, which celebrates collective energy, creativity, and self-expression, Smirnoff is debuting the Smirnoff Art Project: a groundbreaking collaboration blending visual art, tech, fashion, and music to create a multi-sensory playground for today’s bold generation.
“We’re excited to push the boundaries of what a music event can be,” said Judie Nandekya, Smirnoff Brand Manager at Uganda Breweries. “This isn’t just a concert. It’s a curated experience of freedom, creativity, and connection.”
Powered by Ugandan Creatives
To bring this vision to life, Smirnoff tapped into Uganda’s vibrant creative scene. Collaborators include Katoto Studio, XR Studio, Fatisharts, and House of Sosho—featuring cartoonists, muralists, digital illustrators, and fashion designers.
The project showcases:
A bold new Smirnoff-themed illustration
An interactive Smirnoff Metaverse in virtual reality
Immersive illusion photobooths
Augmented reality filters for social media
And limited-edition fashion pieces dropping exclusively at the Fiesta
“Smirnoff challenged us to channel the brand’s bold energy into an immersive art space,” shared Natasha Karungi, creative lead for the project. “It’s been an inspiring journey.”
Alongside the art installations, the third edition of Smirnoff Fiesta brings heat to the dancefloor with a high-energy DJ lineup including Etania (Life of the Party), Lil Stunner, DJ Dranix, Wiz J, Vanss, Emm That Guy, Deejay Alza
The night will be hyped by an electric cast of MCs: Sammy Wetala, Viana Indi, Josh MC, Saint Trevor, Tojo 256, Casmir, and Adele Kiele.
How to Attend
Get your ticket through the purchase of select Smirnoff products:
Buy a 750ml Smirnoff Vodka and receive three Fiesta tickets
Buy a six-pack of Smirnoff Ice and get two tickets
Available at select outlets including Jazz Supermarket, Ecomart, Fraine (Kiwatule & Ntinda), and Cynibel Bunga.
Smirnoff Fiesta 2025 isn’t just a night out. It’s a redefined celebration of art, music, and culture—powered by boldness and brought to life through community.
